One of the most important things that can influence the popularity of a gem is to be named as a birthstone. That happened for spinel in July 2016, when the American Gem Trade Association and the Jewelers of America named it a birthstone for the month of August.

Spinel was unknown to most people when it was named a birthstone. Now more and more people are learning about it every year.

Spinel’s sharing the August birthstone designation gives consumers a spectrum of color choices beyond the yellow-green of peridot.

The custom of giving birthstone jewelry as a gift, especially on birthdays, is strong in the United States and many other countries. This will drive sales of spinel jewelry and make spinel a gem of conversation among jewelry consumers. Just watch its popularity rise!