The most desirable pieces of strawberry quartz have a distinctly pink or red color without traces of other hues. Their color is uniform across the face of the gem.
The inclusions should be large enough to be eye-visible but not so large that surface-reaching inclusions leave a noticeable pit on the surface of the gem. Reflective inclusions that produce an aventurescent or chatoyant effect when the gem is viewed in the face-up position will strongly appeal to some buyers.

Strawberry Quartz vs Rose Quartz:
Strawberry quartz and rose quartz are two different materials. The pink to red color of strawberry quartz is caused by light reflecting from tiny mineral particles included in the quartz.
However, the color of rose quartz is thought to be caused by trace amounts of titanium, iron, or manganese within the quartz, or by very fine strands of a rare pink variety of dumortierite.
