The impressive fire of strontium titanate made the stone a rapid success in the jewelry trade. People loved the intense fire and the lower price compared to diamond, and many purchased strontium titanate instead of diamond. Many people bought it just because they loved its appearance.

Savvy merchants invented exotic trade names for strontium titanate such as “Fabulite,” “Diagem,” “Marvelite,” “Dynagem,” and “Jewelite.” The name “strontium titanate” was hard to remember and resembled the name of a “chemical.” The trade names inspired a vision of beautiful stones and were easy for consumers to remember.

Between the early 1950s and the early 1970s, Fabulite, Diagem, and the other strontium titanate brands were popular sellers. Then, many people who purchased strontium titanate jewelry and wore it regularly began to notice that their stones were showing signs of wear. The facet faces were often scratched, and facet edges were often nicked and chipped. A material with a Mohs hardness of 5.5 does not stand up to wear like diamond with a hardness of 10, or ruby and sapphire with a hardness of 9.