Unlike emerald and aquamarine, goshenite has not become popular in the jewelry industry. There are two likely reasons for this: 1) goshenite’s lack of color does not attract people like the green of emerald and the blue of aquamarine; and, 2) goshenite does not have a level of brilliance, luster, or fire that enables it to compete as a colorless gem against alternatives that include diamond, colorless sapphire, and colorless topaz. As a result, goshenite is seldom seen in jewelry, and few jewelry shoppers have heard of it.

Exceptional crystals of goshenite are desired by mineral collectors. Nice faceted gems are desired by gem collectors. In both situations goshenite completes a beryl collection that includes aquamarine, emerald, green beryl, heliodor, maxixe, morganite, and red beryl. Many of the people who buy goshenite are building a mineral or gem collection that includes at least one specimen of each color variety of beryl.