Because of its rarity and high price, manufacturers are always looking for ways to reduce the amount of gold required to make an object or substitute a less expensive metal in its place. Base metals clad with gold alloys have long been used as a way to reduce the amount of gold used in jewelry and electrical connections. These items are constantly being redesigned to reduce the amount of gold required and to maintain their utility standards. Palladium, platinum, and silver are the most common substitutes for gold that closely retain its desired properties.