Until about 2011, morganite was almost unknown in jewelry stores. Since then it has been growing in popularity. This can clearly be demonstrated with a graph of search engine query volume from Google Trends (see graph above). Today morganite can be found in most jewelry stores, often in rose gold mountings.

A 2019 survey done by The Knot found that the most popular non-diamond center stones in engagement rings were moissanite (19%), sapphire (18%) and morganite (12%). This is a spectacular rise in popularity for a gem that was poorly known in the marketplace just ten years earlier.